WEB DESIGN REVIEW: fetch.com

During my lunch break a couple months ago, I watched my coworker snap a photo of her Hawaiian barbecue receipt, then swipe up as virtual coins appeared on her phone screen. She trashed her receipt and sat down to enjoy her meal. What just happened?

I asked her what app she used, and she told me about the app she used, Fetch.

Fetch will give you at least 25 virtual points for every receipt you scan into the website, plus more points with daily rewards. With enough points, you can redeem points for gift cards from brands like Starbucks and Cheerios to L’Oreal and Colgate.

Immediately, this seemed too good to be true, so I went straight to the primary source: Fetch.com. With its catchy, complementary colors and vibrant promo video on the homepage, everything seemed too easy. All I needed to do was use the app to save photos of my receipts?

I kept scrolling through the website, looking for a catch to this deal, or any fine print, but I couldn’t find anything. Not only was the website design attractive, but the steps to get points stayed consistent throughout the whole webpage.

Maybe this could really help my wallet, I thought. As I reached the bottom of the homepage, a QR code greeted me, an inviting call to download the app and join the club.

Still, I was suspicious. If I got the app and started saving my receipts to this company, what would they do with my information? Why would anyone want to create this app and store information in the first place?

I searched for a button that would lead to an answer, and I found the “Frequently Asked Questions” button at the footer, which led me to a cute pun and a list of dropdowns.

I easily found the “What does Fetch do with your receipts?” dropdown, which provided a three-sentence quip about helping businesses “understand what people are purchasing and when.” That answer alone still seemed too good to be true, so I clicked the link underneath, “Learn about Fetch safety here!” which redirected me to their June 2, 2023 blog post “Is Fetch Safe?” with a similar color scheme, but more white space. Obviously, their blog space is more professional than their trendy website, but both felt easy to use. The motions I had used to navigate Fetch.com carried over to blog.fetch.com, and I knew I could trust the website’s information because its posts were relatively current and updated.

Did I have a great user experience with Fetch.com? Absolutely.

And did I download the app after I skimmed through its safety policy? Yes, I did.